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Downtown Nomi Connects
Challenge
North Miami faced an urgent need to unify the city's diverse community and rally around a common cause. To meet this challenge, they would need to launch an innovative public relations campaign designed to captivate all stakeholders in a limited amount of time. The goal of the PR effort aimed to engender excitement across North Miami by connecting with people on both personal and professional levels - ultimately bringing everyone together under one unified banner.
Solution
We developed an integrated public relations initiative to truly connect with the community and engage them in our cause. Starting from a blank slate, we crafted everything—from logos and digital assets to print materials and websites—to create both the brand identity as well as its successful presence across all platforms.
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